EN: Gillette Want Men to Shave So They Can Get Laid

Have you seen the new Gillette advert? The one
in which Kate Upton declares (in not so many words)
that she'd never be attracted to an ungroomed man.
If you're naive like me, you may have thought that
the ad – in which three young, glossy women confide
that they prefer their male bodies various shades of
hairless – might herald a new dawn. I thought maybe
we had finally entered an era in which men were
made to feel as ashamed of their naturally occurring
body hair as women have been for decades. It wouldn't have been
ideal, but it would have been
better to share the shame around, right? Think of the
follically liberated bonding we could have done over
it.
Unfortunately, the ad doesn't do much to tear the
spotlight away from your poor stubbly genitals
(please don't shave them, ever). It may not come as
much of a shock to you, because it's Gillette's job to
sell razors and make shit tons of money rather than
to project gender equality, but I was still
disappointed. I thought maybe Gillette had finally
realised that men and women were inherently equal
beings – that we are all just fleshy bags with a bit of
petty cash and a string of meaningless relationships
for corporations to exploit for profit. Sadly, capitalism
is yet to eclipse sexism, Gillette's razors haven't
castrated the patriarchy and my optimistic smile has
been replaced by an intensely furrowed brow that
will no doubt make a plastic surgeon very happy one
day.